ABOUT US

Navy Blue Sports is a cross sport management agency, specialising in managing the careers of the highest profile, as well as the most promising sports men and women and sports media talent in the country.

As Ireland’s biggest rugby agency, we are primarily known for our stable of well-known professional rugby players, however, Navy Blue Sports has diversified to an all encompassing agency, representing key sports media personalities, a core selection of trail-blazing women in sport, rugby coaches and Olympic hopefuls.

We are a close knit team who make quick decisions and work hard for each other and our clients. We work with like-minded individuals and companies to build long lasting relationships with our sports talent and partners, and always try and have some fun along the way.

WHAT WE DO

Sports Talent: Navy Blue Sports represents high profile as well as up and coming sports talent. Navy Blue Sports invests time, money and our people to enhance the talent we represent. Our clients are always at the heart of the decision making process enabling them to maximise their on and off field potential.

Brands: Navy Blue Sports works actively with brands to successfully negotiate and creatively activate their sponsorship initiatives in addition to hosting small bespoke events for a select number of clients.

Speakers & Events: Navy Blue Sports works with companies and brands to provide the very best event hosts, specialist speakers, and panellists from Ireland and abroad to elevate any event requirements. We pride ourselves on creating premium bespoke events for any partner we work with.

WHAT WE DO

Navy Blue Sports was founded on the back of Niall Woods’ first-hand experience of being an international rugby player and from his experience as CEO of Rugby Players Ireland (formerly IRUPA) for 8 years after starting with the RPA (Rugby Players Association) in England.

Throughout his career, both on and off the field, Niall Woods has built valuable relationships with players, clubs, governing bodies, commercial partners and the media.

No other sports management agency is headed by someone that has played professional sport, then represented players collectively in a Players Union, and also managed players, as Niall Woods has, making Navy Blue Sports entirely unique.

Navy Blue Sports is a cross sport management agency where our sports talent is looked after individually. We represent high profile as well as up and coming sports talent. Our clients are always at the heart of the decision making process enabling them to maximise their on and off field potential.

Navy Blue Sports also work actively with brands to successfully negotiate and creatively activate their sponsorship initiatives in addition to hosting small bespoke events for a select number of clients.

Navy Blue Sports invests time, money and our people to enhance the talent we represent. We are a close knit team who make quick decisions and work hard for each other and our clients. We work with like-minded individuals and companies to build long lasting relationships with our sports talent and partners, and always try and have some fun along the way.

BUILT ON EXPERIENCE

Navy Blue Sports was founded on the back of Niall Woods’ first-hand experience of being an international rugby player and from his experience as CEO of Rugby Players Ireland (formerly IRUPA) for 8 years after starting with the RPA (Rugby Players Association) in England.

Throughout his career, both on and off the field, Niall Woods has built valuable relationships with players, clubs, governing bodies, commercial partners and the media.

No other sports management agency is headed by someone that has played professional sport, then represented players collectively in a Players Union, and also managed players, as Niall Woods has, making Navy Blue Sports entirely unique.

Navy Blue Sports business model combines in-house expertise in our core areas and calls upon best in class specialists in trusted companies that offer specific services to our clients. 

MEET THE TEAM

NIALL WOODS
MD

Niall’s reputation as a successful negotiator has been a huge factor in attracting a very strong stable of clients in the sporting world. He specialises in managing….

FIONA COGHLAN
CLIENT SERVICES

Fiona’s areas of expertise include an in-depth knowledge of rugby, rugby analysis & rugby commentary which is demonstrated by her work as sports pundit…..

GEMMA KENNY
COMMUNICATIONS & EVENTS

Gemma joined Navy Blue Sports in November 2017 to manage the Communications for Navy Blue Sports. Gemma has over 15 years experience..…

MALLORIE RONAN
SPONSORSHIP

Mallorie joined the Navy Blue Sports Team in the Sponsorship division in 2020. Having amassed a lot of experience in this key area, Mallorie came to Navy Blue Sports…

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MEET THE TEAM

NIALL WOODS – MD

Specialising in managing the careers of some of the highest profile, as well as the most promising, sports men, women and media talent in the country…

Read More
FIONA COGHLAN – CLIENT SERVICES

Fiona’s areas of expertise include an in-depth knowledge of rugby, rugby analysis & rugby commentary which is demonstrated by her work as sports pundit on RTÉ Sport…

Read More
GEMMA KENNY – COMMUNICATIONS

Gemma joined Navy Blue Sports in November 2017 to manage the Communications for Navy Blue Sports. Gemma has over 13 years experience working in PR…

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