Niall’s reputation as a successful negotiator has been a huge factor in attracting a very strong stable of clients in the sporting world. He specialises in managing the careers of some of the highest profile, as well as the most promising, sports men, women and media talent in the country. Niall’s dedication, reputation and credibility in the market place has seen Navy Blue Sports become the biggest rugby agency in Ireland, a leading player in sports media representation as well as the top agency for women in sport.
Founded in 2011, what sets Navy Blue Sports apart is Niall’s unique understanding of what it takes to be a professional athlete. As a retired International rugby player, an administrator (Niall headed up IRUPA now RPI for 8 years), a media pundit, a supporter and now as an agent, Niall Woods has almost 30 years experience of being involved in the business of sport across the globe and has negotiated some of the biggest and most unique deals in Irish Sport.
Niall had a very successful rugby career which saw him play both north and south of the equator. Niall went to school in Blackrock and went on to play for Dublin University, Blackrock College, Leinster, London Irish, Harlequins, the Barbarians as well as playing for Ireland. Niall was forced to retire in August 2001 with a completely arthritic knee. In retirement, Niall worked for the RPA in England before being instrumental in the set-up and growth of RPI (formerly IRUPA) in 2003.
Married with three young children who keep him busy when he isn’t in the office, when he can Niall likes to get out cycling in the mountains and is an occasional golfer but would like to play more.
Fiona Coghlan – Client Services
Fiona’s areas of expertise include an in-depth knowledge of rugby, rugby analysis and rugby commentary which is demonstrated by her work as sports pundit on RTÉ Sport and BT Sport. Having captained her country to the 2013 6 Nations Grand Slam as well as leading them to victory over the Black Ferns in the 2014 WRWC, Fiona is perfectly positioned to talk knowledgeably on all things rugby, leadership and motivation.
Since retirement she has taken up a co-commentary & analysis role for Irish Rugby TV and RTE Sport, covering the 6 Nations, Rio Olympics 2016 and WRWC2017 as well as working on BT Sport’s coverage of the Champions Cup.
A graduate from University of Limerick with a BSc in Physical Education and Mathematics, Fiona continues to teach both subjects in Lucan Community College. Fiona sits on the IRFU Charitable Trust Committee as well as the Ladies GAA Development Committee.
With a wealth of knowledge behind her, Fiona joined the Navy Blue Sports team in 2017 in Client Services to grow this area of the business, ensuring consistent high levels of client satisfaction and manages the careers of many of the leading women in Irish Sport such as Natalya Coyle, Sarah Rowe and Lisa Fallon.
Gemma Kenny – Communications
Gemma joined Navy Blue Sports in 2017 to manage the Communications for the company and it’s clients. Gemma has over 15 years experience working in PR, marketing, sponsorship and events, with a strong focus on client relations. Having initially worked in Presence PR for almost a decade, Gemma went out on her own as a PR and Events Consultant in 2015 working with a number of clients across a broad spectrum of markets.
Having worked with our MD Niall on many events and comm’s strategies during his time as CEO for RPI, coming on board with Navy Blue Sports was a natural fit for someone with communications and a love for rugby and sports at her core.
Gemma has a Postgraduate Diploma in Public Relations & vent Management and a Honour BA in Music Education from Trinity College, Dublin. When she’s not in the office she can be found sea swimming or else playing the violin.
Mallorie Ronan – Sponsorship
Mallorie joined the Navy Blue Sports Sponsorship Division in 2020. Having amassed a lot of valuable experience in this key area, Mallorie came to Navy Blue Sports from WHPR (Wilson Hartnell) where she was a Senior Account Executive on the Sports team.
While working in WHPR on the sports and digital teams, and in Teneo before that, Mallorie worked on a range of accounts including Guinness, Pinergy, AIG, Vodafone, Life Style Sports and BT, activating various rugby and GAA sponsorships for her clients.
Mallorie holds an M.A. in Journalism and Media Communications as well as a Degree in Commerce. She is a keen supporter of numerous sports with a particular love of rugby, both as a Munster and Ireland fan and hurling, as a proud Tipperary woman.